A Fresh Take on Going Green

Ready for a fresh take on going green? Meet the brassicas—your new kitchen MVPs.

Wikipedia tells us that Brassica is a genus of plants in the cabbage and mustard family (Brassicaceae). The members of the genus are informally known as cruciferous vegetables, cabbages, mustard plants, or simply brassicas.

This week at Oliver’s, we have a hand-picked selection of organic brassicas featured at special pricing, along with some great ingredients to prepare them with! We will also share some of the nutritional benefits of these delicious nutritional powerhouses, and some great recipes to try. Let’s get started!

Brassica species and varieties commonly used for food include bok choy, broccoli, Brussels sprouts, cauliflower, cabbage, collard greens, choy sum, kale, kohlrabi, napa cabbage, rutabaga, turnip and some seeds used in the production of canola oil and the condiment mustard. Over 30 wild species and hybrids are in cultivation, plus numerous cultivars and hybrids of cultivated origin. Most are seasonal plants (annuals or biennials), but some are small shrubs. Brassica plants have been the subject of much scientific interest for their agricultural importance.

Note: All quoted prices are in effect through April 21, 2026 at all four Sonoma County Oliver’s Market locations.

Save some Green on these featured Greens!

Our produce team has selected these delicious and nutritious veggies to feature, so make your shopping list and check out the recipes below for some inspiration!

  • Organic Broccolini, Grown by Lakeside in Salinas, CA, $1.99/ea.
  • Organic Broccoli Crowns, Grown by Josie’s in Salinas, CA, $1.99/lb.
  • Organic Cauliflower, California Grown, $2.49/ea.
  • Organic Broccoli Rabe, Grown by Andy Boy in Watsonville, CA, $1.99/ea.
  • Organic Brussels Sprouts, Grown by Covilli in Guayamas, Mexico, Certified Fair Trade, $2.99/lb.
  • Organic Green and Red Cabbage, Grown by Josie’s in Salinas, CA, 99¢/lb.
  • Organic Green Dino and Red Kale, Grown by Tomatero in Watsonville, CA, $1.69/ea.

Support Ingredients

We have some great brassica-friendly ingredients to highlight in this week’s ad. Whether you are creating your own preparation or following a recipe, check the ingredients below as you build your shopping list.

  • Local Organic Meyer Lemons, Grown by DMS Ranch in Sebastopol, CA via F.E.E.D. Cooperative, $2.99/lb. LOCAL
  • Organic Garlic, Grown in Argentina, $4.99/lb.
  • O California Vinegars, Selected Varieties, 10.1-10.4 oz. Bottle, $6.99 LOCAL
  • Kikkoman Japanese Style Breadcrumbs, 8 oz. Package, $1.79
  • Barilla Pasta, Selected Varieties, 16 oz. Package, 2 for $3
  • Super Lucky Elephant Jasmine Rice, 5 lb. Bag, $6.49
  • Oliver’s Own Rosemary Focaccia Bread, $6.99 LOCAL
  • Cave Aged Gruyere, $25.99/lb.: World renowned for its complex flavor profile, flawless texture, and impeccable melting properties, our cave aged Gruyere is carefully selected and cut fresh. An excellent option to melt over roasted vegetables to add an extra special flare to your next dish.
  • Milton Creamery Prairie Breeze Cheddar, $13.99/lb.: More exciting than an everyday cheddar, Prairie Breeze has a creamy yet crumbly texture, and a natural sweetness in the flavor profile. As this cheese ages, little flecks of satisfyingly crunchy cheese crystals begin to develop. This outstanding cheddar is fantastic as a standalone cheese on a board or included in your favorite recipes.
  • Oliver’s Own Shredded or Shaved Parmesan, 5 oz. Container, $3.99 LOCAL
  • Oliver’s Own Grated Parmesan, 8 oz. Container, $4.99 LOCAL
  • Imagine Organic Broth, Selected Varieties, 32 oz. Container, $2.99
  • California Olive Ranch 100% California Olive Oil, 25.4 oz. Bottle, $19.99

Recipe Inspiration

From the mesmerizing spirals of Romanesco to the versatile crunch of broccoli and the blank-canvas brilliance of cauliflower, these greens are anything but ordinary. Roast them, rice them, toss them in salads, or blend them into something bold—there’s a world of flavor waiting in every floret.

Our recipe team brought us all kinds of delicious ways to highlight these delicious gems, including Cauliflower SteaksGrilled Brussels Sprouts with Balsamic GlazeSouthern Style CabbagePanko-Parmesan Roasted Broccoli, Sauteed Broccoli RabeKale Pesto Pasta, and Miso Ramen with Chicken and Broccolini.

Delicious Flavor — with Benefits!

Did you know that cruciferous vegetables (Brassicas) like broccoli, kale, and cabbage are nutrient-dense, low-calorie powerhouses packed with vitamins C, E, K, and folate? They are renowned for high fiber content and unique sulfur-containing compounds (glucosinolates) that reduce cancer risk, lower inflammation, aid detoxification, and support heart health. Along with being known cancer preventers, they also support heart health, digestive health, immune system support and hormonal balance!

It’s a Great Time to Go Green

We hope that with this special sale, great recipes, and a slew of nutritional benefits, you are now fully inspired to jump into this week’s celebration of brassica and create some delicious discoveries. Packed with nutrients and full of possibilities, brassicas make it easy (and fun) to mix up your weekly meals. Go green in a whole new way—stop by Oliver’s this week and discover just how versatile your veggies can be.
Greens chart 1
Greens chart 2

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