Meet the Oliver’s Market Staff

Steve Maass

Founder & President

Steve is the Founder and President of Oliver’s Markets. He began his retail career in 1972 as the founder of Maass Produce and operated produce stands around the Bay Area. He was also Produce Manager at Food 4 Less (Santa Rosa) before opening the first Oliver’s Market in 1988.

Jill Olsen

Chief Financial Officer

Jill joined Oliver’s in 1990 as Bookkeeper and has grown her role as the company has grown to meet new needs and challenges. After being promoted to Controller in 2000, Jill was named Chief Financial Officer in 2007.

Scott Gross

General Manager

Scott joined Oliver’s as a Produce Clerk in 2000, as he earned his Bachelor’s Degree in Sociology at SSU. Scott joined management in 2005, serving in Cotati and Montecito stores. He served as Project Manager for Windsor construction, and was opening Store Director. He was named General Manager in 2016.

Business Office Staff

Todd Davis

Corporate Operations Coordinator

Todd Davis will be our new Corporate Operations Coordinator, overseeing store operations. Todd joined Oliver’s as Meat & Seafood Coordinator in 2011, bringing a new level of leadership and strategy to the role. Todd’s extensive retail management and meat department background includes roles in several management positions in the industry before coming to Oliver’s Market in 2011.

Tory Crowder

Human Resources Manager

Tory joined Oliver’s in August 2024 with over 12 years of hands-on Human Resources experience, primarily in the wine industry. She brings expertise in HR best practices, employee relations, talent acquisition, organizational development, change management, and strategic planning to the position. She is dedicated to continuous learning, and understanding and addressing employee needs and concerns to build a positive and productive work environment.

Paula Biancalana

Corporate Bookkeeping Manager

After a stop at Redwood Market in Cotati, Paula joined Oliver’s in 1990, first as Checker and Front End Lead and then moving into roles of increasing responsibility as Accounts Payable Clerk, Payroll Clerk, Assistant Office Manager and Bookkeeper before being promoted to Bookkeeping Manager in 2017.

Dustin Canter

Natural Grocery Buyer

Dustin joined Oliver’s in 2007 as a member of the Grocery team. Since then, he has worked as a POS Clerk, Grocery Clerk, Front End Lead, Dairy Lead and Natural Foods Lead before being named Front End Customer Service Manager in 2014. In 2017, Dustin was named Assistant Store Director. In September 2020, Dustin was named Natural Foods Buyer.

Joshua Kirchhoff

Corporate Wine & Liquor Coordinator

Josh’s career includes extensive relations with domestic and global wineries, distributors, and importers. He was also Oliver’s Montecito Wine Manager 2015-2019. Josh returned to Oliver’s as Corporate Wine & Liquor Coordinator in July 2023. He earned an MBA in Wine Business (SSU) and is a Certified Sommelier (Court of Master Sommeliers) and Certified Specialist of Wine (Society of Wine Educators).

Jacob Peters

Financial Analyst

Jacob joined Oliver’s in 2016 as Wellness Department Assistant Manager in Stony Point. He was named Wellness Department Manager, Cotati in 2017, and Wellness Coordinator in 2018. In 2024, Jacob was promoted to his new role as Financial Analyst. Jacob’s previous experience includes several roles at Community Market. He earned his BA in Mathematics from Sonoma State University.

Shawn Reilly

Conventional & Specialty Grocery Buyer

Shawn joined Oliver’s in 2000 as Grocery Clerk, progressing to Grocery Lead (2005) and Second Assistant Manager (2012). He was a Retail Merchandising Specialist and transitioned to manage the Windsor Tavern in 2016. He was a First Assistant Store Director (2017) before being named Grocery Buyer in 2022. Shawn earned his BA/MA in US History at SSU.

James Schwedhelm

Deli Coordinator

James joined Oliver’s in 2013 as Assistant Deli Manager in Stony Point. He was promoted to Deli Manager for Montecito in 2016. Prior work experience includes deli management at Paradise Foods and Marinwood Market, and wholesale work with North Bay Deli Provisions.

Mark Kowalkowski

Corporate Executive Chef

Mark joined Oliver’s in 2009 as Corporate Executive Chef, bringing the focus and quality of the Oliver’s prepared food program to a new level. Mark’s extensive background includes degrees from Purdue and the Culinary Institute of America and work in top restaurants in Hawaii, Chicago and Sonoma County.

Hayley Daniels

Meat & Seafood Coordinator

Hayley joined Oliver’s Stony Point in 2013 in Meat Department Customer Service. She progressed through Production/BBQ to Butcher, and was promoted to Assistant Manager in 2016. She was then a Lead for the Windsor store opening before moving to the Cotati store in 2017, as Assistant Manager. Hayley was named Meat & Seafood Manager in 2018, and is the first female in the company’s history in this role. She was promoted to Coordinator in September 2024.

Mike Peterson

Produce Coordinator

Mike grew up in Santa Rosa and joined Oliver’s in 1999 as a Produce Clerk. He was promoted to Produce Manager in 2007 and Produce Coordinator in 2015. He is passionate about building a local, sustainable food system by working with farms and partners like F.E.E.D. Cooperative to carry the finest local produce. Mike earned his AA degree at Santa Rosa Junior College.

Marghi Sulas

Bakery Coordinator

Bakery Department Coordinator Marghi has been with Oliver’s since 2008, when she joined the Stony Point store as a Baker and Cake Decorator. She became Assistant Bakery Department Manager in 2010, and Bakery Manager at Stony Point in 2013. In early 2015, she was promoted to her current role.

Wade Johnson

Gourmet Cheese Coordinator

Wade joined Oliver’s in August 2010 in the Gourmet Cheese Department and was named Manager in May 2015. He was named Gourmet Cheese Coordinator in 2023. Wade is very passionate about supporting local farmers and cheese makers, and appreciates the opportunity to educate customers every day. “Where there’s a wheel, there’s a whey,” says Wade.

Don Madarang

Wellness Coordinator

Don joined Oliver’s as our Montecito Wellness Assistant Manager in 2019, bringing decades of background as an owner, employee, and manager of Natural and Wellness-related retailers, including Whole Foods Market and Park Plaza Nutrition. He was promoted to Stony Point Wellness Manager 2021. In 2022, Don joined the Windsor team as their Wellness Manager. He was named Wellness Coordinator in May 2024.

Laurie Adan

Gifts & Floral Coordinator

Laurie joined Oliver’s Market in June 2004, bringing 13 years of floral management experience from her previous position at Safeway to our company. She served briefly in the Produce Department before being promoted to Floral Department Manager for the Cotati store. She was promoted to her current role in March 2021.

Shirley Liu-Pasquin

Customer Service Specialist

Shirley joined Oliver’s in 2007, bringing career experience in real estate and retail, including ten years at Safeway. After working as a Front End Lead for six years at the Cotati store, Shirley was tapped for the role of Customer Service Specialist in 2014.

Lisa Hall

Corporate Point of Sale Manager

Lisa joined Oliver’s in 2000 and worked in Point of Sale for six years before being promoted to Point of Sale Manager in 2006. She excels at improving and innovating existing systems to serve changing needs of the company, and has improved the inventory process, resulting in efficiency and profitability.

Lidia Soto

Health & Food Safety Compliance Analyst

Lidia began her career at Oliver’s Market in 2014 as the Stony Point Commissary Kitchen Manager. She was promoted to her current position in 2016. Lidia brings extensive background in bar and restaurant management, along with a Bachelor’s of Science in Management from Oregon State University.

Rory Heilman

Corporate Transportation Manager

Rory joined Oliver’s in 2009 at the Montecito location, progressing from Morning Grocery Clerk to Dairy Department Clerk to Beverage Department Lead before joining the Warehouse team as Clerk/Driver in 2014. He was promoted to Warehouse Lead in 2016 and named Corporate Transportation Manager in January 2024.

Annie Sherman

Corporate Sustainability Coordinator

Annie joined Oliver’s in 2017, bringing rich experience from Whole Foods Market and the County of Sonoma, where she focused on recycling and green business outreach. Annie earned a BA in Social Sciences from CSU, Chico and an MBA in Sustainable Enterprise from Dominican.

Michael Johnston

Corporate Systems Maintenance Manager

Michael joined Oliver’s in 1999 to manage the Wellness Department for the newly opening Montecito store. From there, he moved into the POS department and began taking on more IT tasks as the company’s needs grew. He has focused on IT full-time since 2010.

Sara Cummings

Corporate Public & Community Relations Coordinator

Sara joined the Graphics and Marketing team at Oliver’s in 2015, working part time and full time before joining Oliver’s in 2021 in her current role. She brings years of marketing, PR, account management, and communications experience from wine and lifestyle brands and organizations to the position.

Aubrey Ballinger

Corporate Graphics Manager

Aubrey joined Oliver’s in April 2012 as Bakery Customer Service in our Montecito store. She quickly became a cake decorator and was promoted to Bakery Assistant Manager in May 2013 and to Bakery Manager in Stony Point in March 2016. Aubrey transferred to the Corporate Graphics and Marketing team in May 2017 as Graphic Production Assistant, moved up to Graphic Designer and was promoted to Corporate Graphics Manager in 2019.

Cotati Store Management

Garrett Toller

Store Director

Garrett joined Oliver’s in 2005 as a grocery clerk, and served as Grocery Lead, Dairy Lead and Front End Manager before his promotion to First Assistant Store Director, Montecito in 2015 and then Cotati in 2017. He was named Store Director for Cotati in April 2024. Garrett earned his AA at Santa Rosa JC and his BA at Sonoma State University.

Dillon Bean

1st Assistant Store Director

Dillon was hired at Oliver’s in 2007 as a Produce Clerk. He was promoted to Produce Manager in 2016 for the opening Windsor store. Previous experience includes work with Raley’s and local winery sales and service. Dillon was named 1st Assistant Store Director for Windsor in 2019 and moved to Cotati in 2022.

Mike Hargrove

Production Manager

Mike joined Oliver’s in 2002 as a Utility Clerk. From there he progressed to the roles of Grocery Lead and Dairy Lead. He was promoted to the role of Production Manager at the Cotati store in April 2024.

Adriana Lopez

Customer Service Manager

Arriving at Oliver’s with seven years of grocery background, Adriana joined Oliver’s in 2017 as a Front-End Lead. In this role, she has seized the opportunity to learn about other functions, including bookkeeping, POS, Lobby Displays, Inventory, and managing candy and merchandise. She was Promoted to Customer Service Manager in May 2024.

Cortney Stewart

Meat Department Manager

Cortney joined Oliver’s in 2015 as a Cashier (Cotati) and joined the Meat Department in Production (2017). She progressed from Production to Butcher (2019) and Lead Butcher (2021). In early 2023, she was named Assistant Manager at Montecito and promoted to Manager in November. Cortney earned her AS degree in Animal Science from SRJC.

Diana Fehrn

Delicatessen Manager

Diana joined the Oliver’s team in 2007 as a Deli customer service clerk and was promoted to Deli Assistant Manager that year for the opening of Oliver’s Stony Point. After several stints in both stores, in 2013 Diana was promoted to Deli Manager at Montecito. She then moved to the Windsor store on the opening team in 2016, and moved to Cotati in 2023.

Mary Durham

Executive Chef

Mary began her career at Oliver’s as the Sous Chef in May 2016 and was promoted to Executive Chef in 2019.

Tati Espinoza

Produce Manager

Tati was hired in 2001 as a Produce Clerk in Cotati. In 2004, Tati moved into Grocery and Dairy roles, but returned to Produce to serve as Assistant Manager in Stony Point when the store opened in 2007. In late 2015, Tati returned to Cotati as Assistant Manager and was promoted to Manager in 2016.

Melanie Spackman

Bakery Manager

Melanie joined Oliver’s in 1995 working in the juice bar. She worked her way up in the Bakery and was named Assistant Manager in 1998. She was named Bakery Manager in 2002.

Justin Bowman

Wine Manager

Justin joined Oliver’s in 2009 as Wine Department Lead for Oliver’s Cotati. His previous experience includes five years as a Wine & Beer Specialist for Whole Foods. He was named Manager for the department in 2016.

Heather Schoneman

Gourmet Cheese Manager

Heather joined the Oliver’s Market Gourmet Cheese department in April 2011 in Customer Service before her promotion to Cheese Monger. Heather has represented Oliver’s in several competitions, winning third place in the Cheesemonger Invitational (CMI). She has also made cheese and served as a judge. She was tapped to manage our Cotati store’s department in August 2022.

Gema Lopez

Wellness Manager

Gema joined Oliver’s Market in April 1999 as a Dishwasher/Kitchen Clerk in our Cotati Deli and worked in the capacity of Cook, Deli Lead and Assistant Deli Manager between 1999-2011. Gema moved to the Front End in 2011 as a checker and to the Wellness Department in April 2015 where she’s worked as a Wellness Clerk and was promoted to Wellness Assistant Manager in November 2015 and Wellness Manager in 2019.

Montecito Store Management