Shopping Tips & Policy

At Oliver’s we want you to feel right at home when you walk through our doors. From our enthusiastic and experienced staff, to our outstanding selection of traditional, organic, and specialty groceries, to our hand-made meals and desserts, we want this to be a place you know and love. Feeling at home also means knowing how our sales work, how to read our shelf tags, and how to recognize health-related information so you can get everything you can out of each visit to our stores. Here’s how to make the best out of your Oliver’s Market experience:

weekly ad specials

Our sales weeks begin on Wednesday, and therefore our  Weekly In-Store Ad runs from Wednesday to Tuesday of each week. You can find a copy near each store entrance – either in mailboxes or a rack. (Ask a team member to direct you to them if you don’t see them.) Want to use the ad to meal plan at home? You can view it online here. While you’re shopping keep an eye out for the orange Weekly Ad tags to find products on sale in case you don’t have your Weekly In-Store Ad handy!

Please note that our Thanksgiving and Christmas ads are two weeks long for your shopping and planning convenience.


Oliver’s Weekly Email

You can receive our weekly email in your email bright and early each Wednesday morning and enjoy our current ads, recipes, themed, topics, and a weekly email special only available to subscribers! It’s easy to sign up and of course your name and email are safe with us. Click HERE to register.

Manager’s Specials

Sometimes department or store managers have an over-abundance of a product, or get a rockin’ deal out-of-the-blue from a vendor – we love being able to pass on additional savings to you, so watch for the blue Manager’s Specials tags when you shop.

Real Everyday Values (REV)

Why settle with week-long ads, when you can enjoy savings on hundreds of products for three whole months?! Our Real Everyday Values (nicknamed REV) is a great compliment to our Weekly In-Store Ad. Our Buying Team secures long-term special pricing each quarter, and we pass the savings on to you! Every January, April, July, and October grab a REV Flyer, watch for the teal REV tags (or purple if it’s a gluten-free product) throughout the store, and enjoy the savings! Like our other ads, you can view it online here.

Support Local Brands

Have we mentioned that, to us, Local Means Sonoma County? Supporting and highlighting local companies throughout Sonoma County is very important, that’s why we’ve designated a shelf tag to call those companies out. Look for the green Local tags and circles while you shop and you can feel confident that your dollar is supporting a local, Sonoma County business, employing friends and neighbors and keeping our dollars here in our local economy.

Gluten-Free Tag

Struggling with Celiac, or know someone who’s going gluten-free? We know that finding products that fit into dietary restrictions are important. That’s why we’ve called out every certified gluten-free product in each department. Keep an eye out for the purple Gluten-Free tags throughout our store.

Press Democrat Ad

Love sipping coffee and reading the morning paper? Look for our Press Democrat Ad each Wednesday – this is where we feature some of our best-priced items from our Weekly In-Store Ad. Don’t subscribe to the Press Democrat? Fear not! You can view it online, here.

Oliver’s Staff Recommended Tags

You may not find a group of people more passionate about good food and drink than the employees at Oliver’s Market. We also can’t keep our opinions to ourselves so we developed a Staff Recommended program to highlight our very favorite products around the store. Look for the Staff Recommended Tags to see what our employees are suggesting, you may even find a new product too! It’s like a year-round Easter egg hunt!

Oliver’s Staff Recommended Wine Reviews

Each Wine Department is staffed with passionate, trained beverage experts. Their favorite wines are reviewed using the Oliver’s “thumb” system so you can find the best of the best. Each reviewer signs their name at the bottom of the tag – you might find that your preferences match their favorites and you can follow their recommendations in the store.

Oliver’s Winery of the Month

Each month Josh Kirchhoff, our Wine & Liquor Coordinator, selects a winery to feature as our Winery of the Month. The wines featured in this newsletter not only taste great, but we’ve got them at a price you can’t beat for the whole month. Grab the newsletter, pour yourself a glass, and enjoy your new-found knowledge! Pick up a copy in our Wine Department or you can view it here.

Oliver’s Community Card

We know that Oliver’s Market would not be the same without the vibrant community that surrounds us. We are committed to supporting the people and organizations who have supported us all these years. One of our most successful and broad-reaching programs is the Oliver’s Community Card. As an Oliver’s customer, you can support your favorite school or non-profit every time you shop by registering for the Oliver’s Community Card. For every dollar you spend, Oliver’s will donate 3% to your designated group! Oliver’s is proud to have the largest eScrip program in Sonoma County. Join us and make a difference in our community. Learn more here

Wednesday is Senior Discount Day at Oliver’s

Customers 60 years or older receive 10% off their purchase (excluding alcohol and tobacco) every Wednesday from 7 AM – 10 PM.

Check Out Oliver’s Zero Waste Shopping Tips

Check our our Zero Waste Shopping tips, where we have all of the latest information on reusable containers, money-saving ideas,  and more!

Case Discount Policy

Buying a case of something? All qualifying purchases entitle you to an instant 10% discount! The exceptions are alcohol, tobacco, and items featured in our Weekly Ad, though REV items do qualify.  If you buy six bottles or more of wine (excluding Weekly Ad wines), you are also entitled to a 10% discount! If you have questions, be sure to ask at check out.

Service Animal Policy

At Oliver’s Market we are committed to supporting people with disabilities. Service animals play an essential role in the lives of many disabled people, and we welcome service animals that are trained to work or perform specific tasks for their disabled owners. Because our stores are are open to the public and therefore subject to Health Department regulations, we expect owners of service animals to exercise responsible care and control of their animal while shopping in our stores. You can read the full policy by clicking here.

Meet Shirley!

Want to see a new item in your favorite Oliver’s Market? Did you discover something incredible that you want to buy a case of? Just have a comment or suggestion? Reach out to Shirley, our Customer Service Specialist! Click here to reach out to her.

4 Locations to Serve Sonoma County