All the Ways to Learn – and Save In addition to our weekly ad specials, we’ve got several monthly programs and a quarterly feature, too. Here are the key programs to know about so you can learn and save in the Oliver’s Wine, Beer & Spirits department: In Good Spirits is a monthly publication focused […]

Note: Sale prices valid through May 5, 2026 at all four Sonoma County Oliver’s Market locations. A Brief History Lesson Before we dive into the food and drink, a quick history lesson is in order. Cinco de Mayo commemorates the Mexican army’s underdog victory over Napoleon’s forces at the Battle of Puebla on May 5, 1862; […]

Tequila Basics Tequila is a renowned Mexican spirit distilled from the blue agave plant. Produced primarily in the region around the town of Tequila in Jalisco, it offers a spectrum of flavors, ranging from vibrant and earthy to rich and complex, depending on the distillation and aging. It has a rich history dating back centuries, […]

At Oliver’s, our Real Everyday Values (REV) flyer features a wide variety of products at special savings for three whole months! We’ve partnered with our vendors to secure great deals on both everyday essentials and exciting new finds, so we can pass along these long-term savings on to our customers. REV isn’t just about individual […]

Farmer’s Lane Plaza, located at 1501-1591 Farmers Lane, Santa Rosa, was constructed in 1979, and is home to many popular stores, restaurants, and businesses. The center is located just off Highway 101 and Highway 12 East where it ends at Farmers Lane. “After years of looking for our next store site, it is an exciting […]