Celebrate Cinco de Mayo

Cinco de Mayo is coming up this Sunday, and to help you celebrate, Oliver’s has fantastic deals on all things fiesta! Check out our incredible selection of house-made salsas and dips, along with other menu essentials, and don’t miss the great assortment of tequilas and cervesas, all at special pricing this week. If you want to simply relax and avoid the kitchen, don’t forget that our talented Taqueria team is standing by for your order, which you can make in-store or online for easy pick-up!

And on the topic of tequila, just what is it that makes this spirit so special, and how do you pick the best tequila style for your needs? We’ve got all that information and more, including a quick history lesson, so read our tips below and make your plans for a great Cinco de Mayo — with a little help from Oliver’s!


NoteSale prices valid through May 7, 2024 at all four Sonoma County Oliver’s Market locations.

A Brief History Lesson

Before we dive into the food and drink, a quick history lesson is in order. Cinco de Mayo commemorates the Mexican army’s underdog victory over Napoleon’s forces at the Battle of Puebla on May 5, 1862; it is not Mexican Independence Day, which is September 16th. Following the Mexican Civil War, Mexico found itself in debt with a number of powerful countries. Unable to pay back these debts, it found itself invaded by France, Spain, and the US. The US and Spain eventually signed treaties with the new Mexican government and left peacefully, but the French felt the need to make things complicated. Emperor Napoleon III had decided to make Mexico a client state to France and had even installed the Archduke of Austria Maximilian Hapsburg as the new Emperor of Mexico. This shocking boldness was met with outrage from the Mexican people, and though initial efforts were met with tough opposition, the Battle of Puebla marked a turn in the tide of war that would eventually expel the French from Mexico completely.

The date was fixed as a holiday four days after the battle by President Benito Juarez, and Mexicans have been celebrating Cinco de Mayo ever since! The celebration made its way the US the following year in 1863, where Cinco de Mayo celebrations were seen as a way to show US solidarity with Mexico against the French.

Flash forward to the present, where Cinco de Mayo in the US is a way to celebrate Mexican heritage and culture, all while enjoying delicious Mexican dishes and (of course) Mexican drinks!

Cinco De Mayo Food and Drink

Check out this week’s ad for all of the key ingredients and dishes from our Deli you need for a delicious celebration, including a great collection of Mexican beers and Tequilas. In addition to our weekly ad, we have a monthlong celebration of Tequila going with “In Good Spirits”, where we celebrate a single spirit or category for a full month at outstanding prices, complete with background information, staff reviews,  and cocktail recipes. Check it out HERE, and look for the “In Good Spirits” Tequila display in the Wine, Beer, & Spirits department of your favorite Oliver’s location.

Along with great ready-to-enjoy featured ad items, if you’d like to do the cooking, check out our recipes for Easy Guacamole, Horchata, Mexican Corn Cake, and Pork Tamales. If you would like to include Tequila in your food, check out these recipes for spicy Tequila Lime Chicken or fresh and light Margarita Fish Tacos.

In Good Spirits has several Tequila based cocktail recipes, but for Cinco de Mayo it’s hard to go wrong with a classic Simple Margarita and this Three Step Margarita recipe can be scaled from one Margarita to a pitcher!

If you’re planning on mixing up a batch of cocktails, you’ll want a tequila that’s bold in its agave flavor and with enough body to stand up to fruit mixers and intensely-flavored liqueurs; This week, try the Sauza Hornitos Tequila, available in Reposado or Plata styles, 750 ml., $19.99+crv. And don’t forget that our Wine Department team is standing by to assist with any and all of your beer, wine, and spirits questions, so take full advantage of their expertise.

What is Tequila & How is it Made?

There’s nothing that says “Cinco de Mayo” quite like good tequila, but what is it about this traditional Mexican spirit that makes it so special anyway? What’s the difference between Añejo and Reposado? Why are they different colors? Do they all taste the same? Which one goes best in a margarita? Let’s dig in and find out!

Tequila is a distilled beverage that is made from the liquid extracted from the heart of the blue agave plant. Tequila can only be produced in the area surrounding the city of Tequila, and in the highlands (Los Altos) of the Mexican state of Jalisco. The agave plants are carefully trimmed regularly and kept from blooming or dying early. When ready to be harvested, the leaves are carefully cut away and the succulent cone is harvested. The cones are then baked and then mashed to extract the agave juice. The juice is then put into large wooden or stainless-steel vats to ferment which creates a wort. The wort is then distilled twice, resulting in a silver, or blanco, or plata tequila. It can then be bottled as is, or placed in wooden barrels to age.

Here is a quick guide to Tequila names and styles:

Blanco: (Also called Silver or Plata) Not aged or aged very briefly; Clear color with strong agave flavor and subtle sweetness & heat. Best type for cocktails and mixing.

Gold: Not 100% agave, actually a mix of colored blanco & mixto, a neutral spirit made from sugar cane. Suitable for cocktails.

Reposado: Means “rested”, aged from two months to one year. Coloring is natural and comes from oak barrels during aging, which add complexity. Food friendly and a little smoky; pair it with tacos.

Añejo: Aged one to three years in oak, darker than reposado. Best for sipping; notes of oak and smoke with underlying agave flavor. Pair it with an after-dinner cigar or a chocolate dessert.

No matter how you choose to celebrate Cinco de Mayo, our goal at Oliver’s is to be your helpful resource for delicious food and drink. Cheers!

No comments yet. Add the first comment

Add Comment

4 Locations to Serve Sonoma County