(Note: Prices in effect from September 23-29, 2026 at all four Oliver’s Market locations.)

Our customers know that the Produce Department is the foundation of our stores, which goes all the way back to our beginnings in 1988, when Oliver’s founder Steve Maass transitioned from working in the produce business for many years to operating his first grocery store. We are very proud to be named “Best Local Produce” in the Press Democrat’s “Best of Sonoma County” reader’s poll for the tenth time this year!

Unlike many stores who define “Local” as being a whole state or large radius around their stores, at Oliver’s “Local Means Sonoma County”. If you see a Local tag on any item in our stores, you are assured that the product was produced right here in Sonoma County.

It’s good to remember that the power of supporting local companies goes far beyond buying great locally made items: When you buy local products at a locally owned company, more of your dollars stay in your community, where they help employ your friends and family, support local safety, and maintain road and parks. Read our economic research report on this topic here.

The F.E.E.D. Cooperative

As you can imagine, small farmers and growers have a challenging time marketing and delivering their produce, and they are typically too small to work with traditional produce wholesalers. Enter the F.E.E.D. Cooperative, a Sonoma County based company specializing in small farms. By working together to build efficiencies with sales, marketing, and delivery, F.E.E.D. makes it easier for Oliver’s and other accounts to access a much wider selection of locally grown items.

“Oliver’s Market is proud to partner with F.E.E.D. Cooperative, the first farmer owned Co-op, to bring the very best locally grown produce to our customers. Over the last 10 years we have grown our relationship to the point that we now purchase over $1 million in local produce each year”, Oliver’s Produce Coordinator Mike Peterson explains. “F.E.E.D. Cooperative provides an efficient, streamlined connection between local farms and our stores, making it easier to source fresh, seasonal produce directly from the people who grow it. This partnership reduces transportation time, keeps products fresher, and strengthens our regional food system. This is truly the highest quality produce we can purchase. Nothing is going to be fresher than ordering the day before and seeing on our shelves the next day.

This partnership is a ‘win’ for us in many other ways, too. Supporting local agriculture has always been at the heart of our company mission and history. Every local purchase helps sustain family farms, strengthens our community, and gives our customers the opportunity to enjoy the freshest produce our region has to offer. We’re proud to invest in local growers and celebrate the incredible bounty of Sonoma County, which our work with F.E.E.D Cooperative makes possible.”

Here are the F.E.E.D. Cooperative member farms we are featuring this week, along with what we are sourcing from them:

• All Organic Italian Eggplant from Russian River Organics and Longer Table Farm
• Heirloom Tomatoes from Russian River Organics, Pelicanos Farm, and Windrift Farm
• Beefsteak Tomatoes from Russian River Organics, Reyes Farm, and Pelicanos Farm
• Mixed Cherry Tomatoes from Windrift Farm, Russian River Organics, and Pelicanos Farm
• Fuji Apples from Gold Ridge Organic Farms
• Honeycrisp Apples from Gold Ridge Organic Farms
• Heirloom Apples from Devoto Gardens and Bella Ridge Farm
• Meyer Lemons from DMS Ranch
• Asian Pears from Earthseed Farm
• Sweet Peppers (Bell Peppers & Sweet Pepper Mix) from Longer Table Farm, Tookey Farm, and Pelicanos Farm
• Spicy Peppers (Jalapeño, Anaheim, Serrano, Poblano) from Longer Table Farm and Tookey Farm
• Sweet Corn from Bernier Farms
• Bodega Potatoes from Suncatcher Farm
• Purple Viking Potatoes from Suncatcher Farm
• Kales + Collards from New Family Farm
• Shallots from Coyote Family Farm
• Pea Shoots from Earthworker Farm
• Sunflower Sprouts from Earthworker Farm
• Micro Broccoli from Earthworker Farm
• Micro Radish from Earthworker Farm
• Green Zucchini from Pelicanos Farm

Castaneda Farm, Santa Rosa, is a fantastic local, conventional grower we work with directly. This week, we will feature their Zucchini, Yellow Squash, Early Girl Tomatoes, Roma Tomatoes and Heirlooms.

Local Produce Culinary Inspiration

Our recipe team at Oliver’s has gathered some delicious ideas for experiencing Local Produce this week. How about a delicious Lil Gem Salad with Balsamic Vinaigrette or Heirloom Tomato Salad with Blue Cheese, Bacon & Basil for starters? Or some Stir Fried Pea Shoots, Summer Squash with Pesto, or Garlic Kale? And how about delicious Cinnamon Apples for dessert? So aromatic and comforting! Or go classic with a Meyer Lemon Meringue Pie.

We invite you to enjoy the savings as you join us in supporting our local farmers and celebrating the bounty – and the deliciousness — of Sonoma County.