Celebrate Local Produce at Oliver’s this Week!

Celebrate Local Produce at Oliver’s this Week!

Anyone who shops at Oliver’s Market knows how much we value local growers, producers, and makers, and this week we are especially excited because we are celebrating our local farmers with a 20% off sale on all locally grown produce! (Note: Prices in effect from July 27-August 2, 2022 at all four Oliver’s Market locations.)

Our customers know that the Produce Department is the foundation of our stores, which goes all the way back to our beginnings in 1988, when Oliver’s founder Steve Maass transitioned from working in the produce business for many years to operating his first grocery store. We are very proud to be named “Best Local Produce” in the Press Democrat’s “Best of Sonoma County” reader’s poll for the seventh time this year!

Unlike many stores who define “Local” as being a whole state or large radius around their stores, at Oliver’s “Local Means Sonoma County”. If you see a Local tag on any item in our stores, you are assured that the product was produced right here in Sonoma County.

It’s good to remember that the power of supporting local companies goes far beyond buying great locally made items: When you buy local products at a locally owned company, more of your dollars stay in your community, where they help employ your friends and family, support local safety, and maintain road and parks. Read our economic research report on this topic here.

The FEED Cooperative

As you can imagine, small farmers and growers have a challenging time marketing and delivering their produce, and they are typically too small to work with traditional produce wholesalers. Enter the FEED Cooperative, a Sonoma County based company specializing in small farms. By working together to build efficiencies with sales, marketing, and delivery, FEED makes it easier for Oliver’s and other accounts to access a much wider selection of locally grown items.

We are grateful for our partnership with the FEED Cooperative and all the amazing local farms they have introduced us to. Thanks to their efforts, we now carry produce from more small, local farms than ever before!

Here are a couple of FEED Cooperative member farms we are featuring this week:

Longer Table Farm: A small 10-acre farm growing Certified Organic vegetables and cut flowers in Santa Rosa. They strive to grow the highest quality produce by nurturing the soils and the entire farm ecosystem through regenerative farm practices.

Windrift Farm: Located just outside Petaluma, Windrift Farm is a CCOF – Certified Organic, year-round vegetable farm, specializing in retail ready, Heirloom Tomatoes.

New Family Farm: Committed to growing the highest quality, certified organic produce. They combine an old-world ethic with new-world practices and innovations that aim to preserve our most precious resources: water, soil, air, and community. Rooted in the past, the present, and the future, New Family Farm aims to help Sonoma County to food self-sufficiency with practices that will sustain generations to come.

Mycopia dba Gourmet Mushrooms, Inc.

Oliver’s Market has worked with Mycopia since our earliest days, providing our customers with some of the best gourmet mushrooms available anywhere in the country! Based in Sebastopol, Gourmet Mushrooms, Inc. is committed to growing the finest quality specialty mushrooms using sustainable practices. They have been pioneering growers of fresh culinary mushrooms since 1977, when they were the first to commercially cultivate shiitake in the United States.

We are thrilled to offer all Mycopia varieties at 20% off this week, so if you have never experienced their delicious mushrooms, take this opportunity to try them! Taste the delicious difference in this recipe for Gourmet Mushroom Bruschetta or Pulled Maitake Mushroom Sliders and see what the fuss is all about!

Local Produce Inspiration

Our recipe team at Oliver’s has gathered some delicious ideas for experiencing Local Produce this week. How about a delicious Lil Gem Salad with Balsamic Vinaigrette for starters?

Along with Local Produce, we have some great featured fish steaks on sale this week, too, so you might want to check out these recipes for Grilled Swordfish Steaks with Chili-Lime Compound Butter or Salmon & Strawberry Salad.

You absolutely cannot go wrong with this recipe for Heirloom Tomatoes with Blue Cheese, Bacon and Basil – Wow!

And what says “summer” more than a Summer Plum Cobbler for dessert? Don’t forget the ice cream!

We invite you to join us in supporting our local farmers and celebrating the bounty of Sonoma County.


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