Work That Value – What is R.E.V. & How to Shop Like a Pro!

When every penny counts, it’s nice to know that Oliver’s Real Everyday Values – a.k.a. R.E.V. – flyer is chockablock full of three entire months of savings! Keep reading to learn how to shop the R.E.V. ad and get the prices you need on the products you want.  Check out the current R.E.V. flyer here!

Ever since our start, we at Oliver’s have gone out of our way to make sure that our customers get the best savings on the best products, and the glorious culmination of this is our Real Everyday Values Flyer, also known as R.E.V. Now, you may be thinking “That’s odd, doesn’t Oliver’s already offer great discounts store-wide in their weekly ad?” and you’d be right, but R.E.V. is so much more than just an ad. Through R.E.V., we seek to honor the time-tested agreement we have with our customers to provide a variety of products at honest-to-goodness everyday savings; R.E.V. features more than 200 products from every department, and we work with our community of vendors to provide discounts you can’t find anywhere else. And the cherry on top? R.E.V. prices are guaranteed for a full three months!

Our Roots

While R.E.V. may be an Oliver’s institution today, it wasn’t always the case – in fact, R.E.V. is a relatively recent addition to the Oliver’s brand. Originally, R.E.V. was actually known as “Direct to You” as the goal of the flyer was to provide exclusive deals through the connections fostered between our buyers and the vendors who provide the product directly, thereby cutting out the middle man. The flyer was also focused on promoting the more niche and specialty items we carried, as they were often either too expensive or off the popular radar to flourish by themselves. Unfortunately, we realized “Direct to You” was a bit of a misnomer, given that we still had to go through distributors to get product; with our integrity in mind, the decision was made to change the name to something that instead emphasized the value we were providing for our customers. After a few name changes, we finally settled on “Real Everyday Values”, and the name stuck. Nowadays, our R.E.V. flyer does still contain a lot of specialty products, but it also contains a number of conventional items and pantry staples, meaning you get even better deals on the items you use everyday as well as items you may only use once in a while!

Our R.E.V. process starts the day the quarter starts, so while you’re enjoying the fresh deals at the start of a new R.E.V. quarter, we’re already working behind the scenes to put together next quarter’s flyer. This means different things for different people – for our buyers, it means they begin reaching out to our vendors and seeing what kind of deals they can get. They also will often use our R.E.V. flyer as a way of debuting new products, as the level of exposure it provides allows them to quickly gauge whether or not a product will succeed in the store long-term. Our buyers also look for items that are seasonal, which can complicate things, particularly with regard to produce – our produce coordinator has to guarantee that the produce items he picks can be sold at a consistent price for 90 days, which as you may know is nigh on impossible under normal circumstances. However, when it comes down to the nitty gritty, we’re all about making sure our customers are getting the deals they deserve, and if we have to take a small loss to make sure we can guarantee our R.E.V. products, then we do what we have to do. Every department contributes something unique to the flyer, and every buyer has a slightly different process to how they select their products; that being said, the end result is the same, a great price on a great product for three months.

Keeping all this in mind, there isn’t a wrong way to shop R.E.V., but there are definitely things you can do to make it as easy as possible and take full advantage of the potential savings.


While you’re more than welcome to carry around a R.E.V. flyer with you while you shop, it is significantly easier to simply check the tags. In fact, the easiest way to tell if a product is on any kind of sale is to simply check the tag! We make our R.E.V. tags easy to spot too – if it’s on R.E.V., there will be a bright blue tag that say’s “Real Everyday Values” slapped on the shelf to the left of the product! The only time this isn’t true is if the product in question happens to be gluten-free; in that case, while the tag will still call out the product as being a R.E.V. flyer item, it will be purple instead of blue. This will come in particularly handy when an entire line of products goes in the R.E.V. flyer versus something that’s a standalone product – you can see at a glance which items are discounted, what the savings are, and even how long that item will remain on R.E.V.! And these tags stay on the shelf for as long as the R.E.V. flyer lasts, so even if you skip the flyer, you can know exactly what’s on sale just by looking at the tag.

Case the Joint

We’re referring to actual cases, of course, and case-buys in particular! Fun fact: Did you know that you get 10% off the price of a product when you buy it by the case? Double fun fact: Did you know that case discount is good for R.E.V. items as well? That’s right, not only do you get your R.E.V. products at a super fantastic discount, but you can get a bonus discount for buying by the case! Now, when taking advantage of a double discount, there are still a few things to keep in mind. First off, case discounts only count if the case is full, and not only does the case have to be full, but you have to make sure that it’s full of one product only. For instance, if you’re trying to buy blueberry yogurts by the case, you have to make sure that every single yogurt in that case is the same brand and that they’re all the same blueberry yogurt – even one interloper means we can’t give you the extra 10% off, and that’s no fun for anyone. Second, make sure the item is one that isn’t also on ad. We’ll occasionally feature an item that’s already on R.E.V. in our weekly ad, either at the same R.E.V. discount or at an even better price; in fact, items in our weekly ad are so steeply discounted, we’d effectively be giving them away if we offered a case discount as well! Like the R.E.V. items, we call out our weekly ads with tags, so if you notice an item in the R.E.V. flyer is marked with a yellow tag one week, that may not the time to buy it by the case. Luckily, the weekly ad changes every Wednesday, while R.E.V. prices are good for a full three months! Finally, use your case buy judiciously, you’ll typically want to pick items that you use frequently and/or that have a long shelf life. For example, if you and everyone else in your household eat at least one yogurt daily, that might be a good item to get as a case; however, if you only eat yogurt a couple times a week and have no one to share them with, that might not be the best item to use your case discount on.

From start to finish, our R.E.V. flyer truly sums up our mission as a company – to provide a range of quality, conventional and natural products at prices that result in real savings for our customers, all while featuring Sonoma County front and center. This week, come in and check what’s new with R.E.V., but don’t feel like you have to rush. You do have the next three months, after all!

Want more great tips on getting the most bang for your buck? Check out our Oliver’s shopping guide HERE!

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