Spotlight: Local Produce at Oliver’s

We’ve stuck in our thumb and pulled out a plum… and an heirloom tomato… and a bunch of greens… and maybe some squash too. Why such cornucopia of earthly delights you ask? Why, because local produce is 20% off at Oliver’s, of course! From local classics like our favorite Gravenstein Apples to fascinating finds like Purple Kohlrabi, Japanese Turnips, and more, we’ve scoured the hills and valleys of Sonoma County to bring you the best produce we have to offer. We’ve never forgotten our roots in fresh, local produce, so please join us in celebrating the bounty of Sonoma County’s many unique farms and farmers, and check out some of the folks keeping Sonoma County fed and #SonomaStrong!

*Prices good through 8/25/20.

We are truly blessed to live in place that offers such a bounty of fresh, wholesome produce just outside our front doors! It seems that everywhere you look, there’s a small, family-owned farm turning out heaps of delicious veggies, fruits, herbs, and more, and we have the privilege of not only peeking behind the scenes but of working with them. You see, these delicious gifts from Mother Nature don’t pop out of the ground like magic, ready and waiting to be eaten; there’s a lot of care and planning that goes into every delicious ounce. Whether it’s maintaining sustainable growing practices or preserving heirloom varieties for generations to come, Sonoma County’s farmers are on a quest to bring you the very best in local produce that they possibly can.

Though we often buy our local produce directly from individual farms and farmers, we also get a significant amount through one of our favorite local organizations: Farmers Exchange of Earthly Delights, also known as the F.E.E.D Cooperative. The FEED Co-op believes in self-ownership of food systems on a bio-regional level. This begins with growing practices in one’s region that are ecologically sustainable and giving the farmers ownership of this foundational food system infrastructure so that our food system is also generationally successional. Of course, the entire cycle only functions due to diverse and in-depth collaborations with buyers such as Oliver’s Markets, and the public that chooses to shop with a powerful, conscience and truthful intent. When we buy from F.E.E.D., we support not just the farm the produce came from but every farm in F.E.E.D.’s network! This, in turn, promotes a greater diversity in farming at the local level by supporting small-scale, local farmers, preserving their independence and ensuring their ability to operate sustainably for years to come.

So, how can you get involved? Why, shop at Oliver’s, of course! We’re proud to offer fresh, local produce through F.E.E.D. in all 4 of our locations, with a list that includes both organic and conventional greens, tomatoes, carrots, herbs, and so much more. If you find yourself staying in more than going out, F.E.E.D. also offers a produce subscription service where they will send you a box of fresh, organic produce every week. It’s a great way to add more local fruits and veggies to your diet, and with new produce featured every week, you’ll never get bored! Check out F.E.E.D.’s website HERE to learn more.

Oliver’s just wouldn’t be Oliver’s without the farms and farmers that call Sonoma County home. This week, take 20% off our entire selection of locally grown produce, and take the time to check out some of the farms that make our stores so special. Help us say “thank you” and “keep going” to the people that grow Sonoma County and keep us all #SonomaStrong!

Bella Ridge 

17555 Taylor Ln, Occidental, CA 95465 • (707) 874-2816

Bella Ridge is a small, organic farm located in Occidental with a diverse collection of heirloom apples and a wide range of Asian and European pears. Look for their Akane apples and Dapple Dandy pluots.

Devoto Gardens

655 Gold Ridge Rd, Sebastopol, CA 95472 • (707) 823-6650

Founded by Stan Devoto and late wife Susan over three decades ago, Devoto Gardens and Orchards grows over 80 varieties of heirloom apples, specialty flowers, and Pinot Noir and Chardonnay grapes over 5 Sonoma County properties. We love them for their annual Gravenstein crop, but make sure you don’t miss their Chenango Strawberry apples and Pink Pearl apples as well! Check out our recipe using their Pink Pearls to make this delightfully rose-colored Tarte Au Pommes.

Gabriel Farm

3175 Sullivan Rd, Sebastopol, CA 95472 • (707) 829-0617

This organic family farm is owned and stewarded by power-duo Lucy and Torrey Olson. Together with their son Henry, they tend to 14 acres of apples, berries, guavas, squash, and much, much more. Be sure to check out their classic McIntosh apples, as well as their Candy Stripe and Flavor Grenade pluots.

Live Oak Farm

13401 E Jefferson St, Le Grand, CA 95333 • (209) 389-4576

Live Oak Farm is truly revolutionary! Considered Sonoma County’s very first “agrihood”, Live Oak blend traditional community life with agriculture to bring people closer than ever before to their food. With a focus on sustainability and a zero-impact approach to life, Live Oak Farm strives to integrate food and life in the way they were always meant to be. Enjoy a selection of their home-grown (quite literally) produce, including strawberries, chives, rosemary, sage, dino kale, red garlic, pink and red radishes, Black Globe eggplant, mixed heirloom tomatoes, and beefsteak tomatoes.

Bernier Farms

1720 Canyon Rd, Geyserville, CA 95441 • (707) 849-7592

Owned and operated by the Bernier family in Dry Creek Valley for over 40 years, Bernier Farms started in garlic but have since expanded their operations to include vineyards and perennial row crops. Their focus is firmly on seasonality and stewardship, with growing practices aimed at keeping the land fruitful for years to come. Check out their delicious Crane melons while supplies lasts, as well as fresh lemon verbena, peppermint, and tarragon.

Front Porch Farms

2550 Rio Lindo Ave, Healdsburg, CA 95448 • (707) 433-8016

Front Porch Farms is, in their own words, “a celebration of life that expresses itself through stewardship of the land and engagement with the community.” This organic farm seeks to work with the land, not against it, to create an even more bountiful world through restorative and sustainable farming practices. Try out their Yellow Cresthaven peaches, Crimson Royal pluots, and green bell peppers.

Big Mesa Farm

188-170, 53, Bolinas, CA 94924

Owned and operated by a cadre of talented female farmers, Big Mesa started as a simple cilantro-growing operation and has since turned into so much more. Founded just under a decade ago in 2011, Big Mesa has since added more than a dozen crops to their lineup, the most recent being their specialty heirloom flowers. Stop by and check out their cilantro (of course), along with dill, red leaf lettuce, red Butter lettuce, salanova, red radishes, and Gold Bar zucchini.

Blue Leg Farms

2927 Llano Rd, Santa Rosa, CA 95401 • (707) 758-2021

One of our very favorite Sonoma County farms since their start 2014, Blue Leg began as a humble garden but has since expanded to encompass 10 acres and a wide variety of crops. They go above and beyond their organic certification too, with practices that actually exceed the state requirements and farmers that are constantly on the lookout for more-sustainable practices. Savor a variety of lettuces including red and green Littles Gems as well as Romaine and Spring Mix, and make sure you catch their specialty peppers which include white and purple bell peppers, green cubanelle biscaynes, jalapenos, serranos, and Anaheims! And if you still have room to spare, stock up on their fabulous medley of summer squashes to make a delicious Summer Squash Casserole, or take home some of their lemon and Japanese cucumbers.

Allstar Organics

P.O. Box 19, Woodacre, CA 94973 • (415) 320-2041

Operating from 3 locations around the Bay Area since 1994, Allstar Organics have been THE farm for organic aromatic plants and edible flowers for the last 26 years. They’ve since expanded their crops to include a variety of legumes, vegetables, and heirloom tomatoes, but their heart is will always be their herbs which, thanks to their soil-enrichment programs, are always at the peak of flavor and color. Stop into Oliver’s to try an assortment of their fresh heirloom tomatoes, or head over to their website to check out their artisanal dried herb salts, sugars, blends, and more.

Marin Roots Farm

PO Box 133 Woodacre, CA 94973 • (415) 342-8820

Located just to our south in Marin County, this certified organic farm is as local as it gets without actually being in Sonoma County. Home to plenty of green produce and more than a handful of goats, Marin Roots has planted itself deep in the rich soil of the Bay Area food landscape with plans to stick around for many years to come. Stop by and check out a variety of their verdant offerings including chocolate mint, orange bergamot mint, spearmint, Red Russian kale, and Bloomsdale Savory spinach bunches.

New Family Farm

Gravenstein Hwy S, Sebastopol, CA 95472

New Family Farm started with just a patch of land, a couple horses, and a dream and now encompasses 15 acres of quality crops and a solid-gold reputation across the North Bay. Their cover crops change with the summer and winter, and their growing practices always keep in mind soil preservation, crop rotation, and even pollinator habitat. We love their loose and bunched red beets, but make sure you also try their Italian parsley, green cabbage, and fennel.

Suncatcher Farm

4588 Bodega Ave, Petaluma, CA 94952 • (707) 637-6257

Based on the idea that a farm feeds both the community and the land, Suncatcher Farms in Petaluma are the “dirtiest” farmers we know in the absolute best way possible. By combining their extensive knowledge of soil biology and cultivation, they have turned their farm into a study of what agriculture could and should be. Each plant added to their 10 certified-organic acres is purposefully placed to promote not just the growth of crops but of the environment itself, and they are constantly adapting to better tailor their practices to the land they inhabit. Enjoy a slice of Suncatchers edible offerings including baby arugula, Coastal Star romaine lettuce, purple kohlrabi, shishito peppers, and New Girl tomatoes. Not sure what to do with the purple kohlrabi? Check out our recipe for simple Roasted Kohlrabi for a healthy, local side dish!

Confluence Farm

(843) 276-3218

Founded by former chefs and partners Andy and Julia, Confluence Farm was born from a genuine love of quality produce. Though neither one had farmed before, when they were given the opportunity to start their own farm, our intrepid food-professionals traded their chef’s coats for a pair of overalls and got to work, and what joyous work it has been! Through plenty of trial and error, as well as no small amount of help from their fellow farmers, this dynamic duo has created a farm where sustainability and quality are king and where nature dictates where the farm will go, not profit. Bring out your own inner chef with their gorgeous heads of fresh red butter lettuce!

County Line Harvest

Red Hill Rd, Petaluma, CA 94952 • (707) 769-1802

Located in Petaluma right on the Marin-Sonoma county line, the aptly named County Line Harvest are just as passionate about the people who grow their food as they are about the farm itself. Through their two locations, they manage to provide year-round employment for a dozen of their full-time employees as well as 9 months of seasonal work for an additional 35. Both original farms a Certified Organic, and their newest location will be certified organic in December of this year. Get creative with the flavors of Asia, and bring home their fresh heads of pac choi (also known as bok choy) along with Japanese Hakurei white turnips! Their pac choi is perfect for using in our savory Vegetarian Yaki Udon.

Sausalito Springs

3855 Roblar Rd, Petaluma, CA 94952 • (415) 331-5906

Sausalito Springs is the place to call when you need the freshest watercress you can get! They specialize in growing this leafy super-green, using only their own well water and triple-washing every bunch so that it’s ready to use when you get it. Their sprigs keep their roots too, so every sprig will continue to grow until they’re used! Bring home a bunch of their fresh watercress to use anywhere you’d want some leafy greens.

Russian River Organics

110-130-031, Healdsburg, CA 95448 • (707) 800-2143

Located just outside of Healdsburg, farmer Dave Pew has been working his land to produce high-quality, ecologically-minded produce since 2014. Their expansive array of heirloom crops are always planted with sustainability and ecology at the forefront, and they’re always picked and harvested on a precise schedule so that every customers receives them at the peak of freshness and flavor. Check out their famous heirloom tomatoes as well as red butter lettuce, lemon cucumbers, English cucumbers, and Red Torpedo spring onions.

Windrift Farms

Petaluma, CA , United States • (707)242-6887

Owned and operated by Rian and Elle Gosser, Windrift Farms are Petaluma’s hot-spot for heirloom tomatoes. Using their 20+ years of tomato-growing experience, this team grow over 55 varieties of heirloom tomatoes, all on their certified organic land. By working closely with the soil as well as the plants, they grow tomatoes that are of the highest caliber of quality with the lowest possible environmental impact. Dig into a medley of their best heirloom tomatoes, and make sure to grab some of their decadently sweet red cherry tomatoes too!

Stony Point Strawberry Farm

735 Stony Point Rd, Petaluma CA 94952 • (510) 290-7273

Strawberry fields for you and me and everyone in Sonoma County! We firmly believe that these are the best strawberries you can get in the county, and we make sure to feature them every year for your snacking pleasure. Swing by their Santa Rosa farm to check out their namesake strawberries as well as blueberries, blackberries, and even freshly-laid eggs!

4 Locations to Serve Sonoma County