In 1970, Dr. Dennis Sepp, an organic chemist, began exploring natural, ayurvedic ingredients for hair and skin care. As a scientist, Dr. Sepp knew that the natural world offered functional ingredients that were better and safer than conventional chemical ingredients. His first study was with shikakai, a traditional Indian herbal used for cleansing the hair. The result was ShiKai shampoo, and the beginning of their natural products company. ShiKai now produces over 50 unique, effective, natural products sold worldwide.