Real Food. Real People…means passion

For me, “Real Food, Real People,” means  leveraging my experience, as the Montecito Produce Manager, to offer our customers the best produce at our stores. I'm passionate about produce and especially passionate about great produce that is organic, local, tree ripened  or handpicked.  In the thirty years I've been selling produce in Sonoma County I've developed amazing relationships with local growers: relationships that translate into everyday quality and value for us to offer for our customers. 

One of the great things about being a Produce Department Manager for Oliver's is that I have the freedom follow my passion and trust my judgment in sourcing the best fruits and vegetables for our store.  I'm proud that our quality is second to none.

Our Roots are in Produce…Steve Maass' Story, owner & founder

In 1972 my wife, Ruth Maass and I, began selling produce of the back of a truck in San Francisco, CA. I converted an old Coca-Cola truck into a mobile fruit stand which became a retail phenomenon every summer at Taraval and Dewey streets. The stand was so successful that I hired valets to park cars and the stand was featured on “Eye on San Francisco” and “Good Morning America.”

My commitment to quality and value still inspires our produce departments, which we consider the foundation of our company’s success.



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