Green Efforts: Oliver’s Own Apple Juice

Spring is almost upon us. What better way to celebrate the changing of the seasons then enjoying one of Sonoma County’s classic crop, the apples. Oliver’s is a proud partner of local apple farms. This partnership is beneficial for everyone in the community. Farmers are ensured that their crop will be purchased. Citizens can support local businesses. Environmentally this is very beneficial for Sonoma County for many reasons. Famers see the financial benefits of growing apples which ensures that they will not change crops, which increases diversity of agriculture in the County. Green house gases from transportation are drastically reduced because the crop, processing, distributing, and selling of the product are all done with in the County.

Oliver’s Own Organic Apple Juice is made just how we like it, all natural. Oliver’s Apple Juice is 100% juice, not from concentrate (When manufacturers make juice from concentrate, it means producers have extracted most of the water from the juice for shipping purposes, and manufacturers add the water back into the product before packaging it for sale). This process is not needed when you’re shipping from Sebastopol to Cotati. Oliver’s Apple Juice is organically grown and processed in accordance with the USDA. The juice is squeezed from fresh, whole ripe organic apples; and contains no artificial sweeteners, flavors, or preservatives.

What local means to Oliver’s

Many businesses claim to work with local partners. But what does that mean, how do they define local? Some define local as California, others Northern California, some businesses consider any county touching borders with Sonoma County local. Oliver’s considers local as Sonoma County. So you know anytime a product is touted as local from Oliver’s, it means it is sourced and produced by a Sonoma County business. There are many benefits to the community produced by working with local businesses. Economic, environmental, and social advantages are all realized through keeping it local.

Sonoma County has a long history with the apple. It has been a staple crop since the 1800’s. Although vineyards have replaced a lot of the orchards, apples still are grown in the County. Sebastopol still has an apple blossom parade every year celebrating what the apples have meant to the City and County.  Support for this industry is key to ensuring that it will be a staple for many generations to come. Please visit any of Oliver’s three stores to support this industry and support a healthy body for yourself. As the old saying goes “an apple a day keeps the doctor away”. I’m sure that doctor would agree that a glass of apple juice is just as healthy for you.

 

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