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Monday, February 8, 2016

The Value of Shopping Locally is Powerful: Oliver’s Markets Releases Results of Updated Research

Santa Rosa, CA February 8, 2016 – Oliver’s Markets is releasing the results of an updated report exploring the economic value of shopping locally. Both the latest report and the original 2011 report were conducted by Dr. Robert Eyler, business consultant and Professor of Economics at Sonoma State University.

The results of Going Local as a Retailer: Oliver’s Market 2016 include the following findings:

  • When a consumer buys a locally produced product from Oliver’s, the financial benefit to Sonoma County is 2 ½ times greater than when purchasing a national brand from a chain store.
  • When a consumer buys a locally produced product from Oliver’s, the local taxes generated by that sale is almost three times greater than purchasing a national brand from a chain store.
  • For every $1 Oliver’s spends on payroll, Oliver’s local focus supports another 81 cents in payroll spending at the Sonoma County producers supported by the company.

“We believe as a locally owned and operated business supporting other local businesses that we contribute a larger amount of dollars to our community, but having this measurement and assessment makes the benefits more tangible, both to us and our customers,” said Tom Scott, CEO, Oliver’s Markets. “Not only are Sonoma County products generally outstanding in quality, but when we all see the benefit to buying them and supporting them, the importance is hard to ignore. It is also gratifying to see how the ripple made by these choices has grown in impact since the original study.”

The report concludes:

“Going local makes a powerful, economic difference than buying from non-local firms on Sonoma County. Oliver’s current operations provide over $184.3 million, $19.3 million in state and local taxes, and create or sustain over 711.5 jobs for Sonoma County. If a non-local grocer hires and buys locally in the same capacity, Sonoma County loses over $6.5 million of the broader impacts because the profits go away from Sonoma County; if the non-local grocer also sources no goods locally, Sonoma County loses over $57.6 million annually.”

To read the full report, visit www.oliversmarket.com and click on the Local Report button.

About Oliver’s Markets

Established in 1988, Oliver’s Markets is a locally owned and operated grocer serving Sonoma County, California from three locations in Santa Rosa and Cotati, and a fourth Windsor location opening in 2016. Oliver's Markets strive to offer the finest selection of natural, conventional, and specialty products. This mission begins with a commitment to support the community through hundreds of local partners including farmers and producers of food, beverage, and wellness products. Oliver’s carries over 6,000 locally produced products, which account for 26% of sales annually. A member of the Sonoma County GoLocal Cooperative, Oliver’s received “Green Business Certification” from the Sonoma County Green Business Program (2011) and a “Best Practice Award” from the Business Environment Alliance (2007). It was named “Best Grocery Store” by the North Bay Bohemian (2000-2014) and “Outstanding Retailers of 2013” by the Specialty Food Association. Learn more at www.oliversmarket.com.

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Contact:    Sara Cummings

Director of Communications, Oliver’s Markets

707/284-2017 x1

Sara@oliversmarket.com

 


Where "Local" Means Sonoma County

To us Local means Sonoma County -- period. Not Marin, not Napa, and definitely not the state of California, as some of our competitors define it.

From the day we opened our doors in 1988, we’ve built our business on the simple premise that the best food and wine in the world are produced here, in Sonoma County. We didn’t feel like we were pioneers at the time, but as people have come to understand and embrace the value of locally grown and made food and the value of shopping locally, we realize we were part of the early days of the movement.

As a Sonoma County business, we’ve built enduring relationships with local growers, makers, and manufacturers, because they make the foods and wines we love. Many of them were getting started when we were. Now they are nationally known, but for us, they are still old friends who often delivered products to our Cotati store in their cars back in the late 1980s.

Along with local products being excellent choices for taste and quality reasons, buying locally also improves our local economy. The dollars you spend at local retailers buying local products support other local businesses and our tax base, too!

Tasting Notes

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From the day we first opened our doors, we’ve built our business on the simple premise that the best food and wine in the world are produced here, in Sonoma County.

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