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Let’s Taco ‘Bout Cinco de Mayo

It's the beginning of May and all of a sudden you’re craving chips and salsa and a frosty margarita for some reason. Then it dawns on's Cinco de Mayo!

To clear up any confusion you might have, Cinco de Mayo commemorates the Mexican army's unlikely victory over French forces at the Battle of Puebla on May 5, 1862. It is not Mexican Independence Day, which is September 16th.

Now, let's get back to the food. Here at Oliver's Market, we have everything you'll need to celebrate Cinco de Mayo; from our house made salsas and guacamole to our Oliver's Own Organic tortilla chips, plus a great selection of tequila. Our award winning salsas are made in-house using only the freshest ingredients and you have six styles to choose from, well seven with the guacamole (Pico de Gallo, Aguacate, Fire Roasted Salsa, Roasted Red Salsa, Salsa Verde, Jalapeno Garlic and Guacamole). Our Oliver's Own organic tortilla chips are made with organic yellow corn and compliment any of our amazing salsas or guacamole! Unfortunately we don't make our own tequila (but how cool would that be?). However, we do have a great selection of tequilas for you to choose from, including Corralejo, El Jimador and Peligroso.

Speaking of tequila, Cinco de Mayo (and our great sale pricing this week) presents a great opportunity to get to know this spirit a little better. What's the difference between Añejo and Reposado? Why are they different colors? Do they all taste the same? Which one goes best in a margarita?

Have no fear! We’re here to put your mind at ease and provide you with all of the information you need to select the best bottle of tequila for the occasion.   

What is Tequila and How is it Made?

Tequila is a distilled beverage that is made from the liquid extracted from the heart of the blue agave plant. Tequila can only be produced in the area surrounding the city of Tequila, and in the highlands (Los Altos) of the Mexican state of Jalisco. The agave plants are carefully trimmed regularly and kept from blooming or dying early. When ready to be harvested, the leaves are carefully cut away and the succulent cone is harvested. The cones are then baked, and then mashed to extract the agave juice. The juice is then put into large wooden or stainless steel vats to ferment which creates a wort. The wort is then distilled twice, resulting in a silver tequila. It can then be bottled as a silver tequila, or placed in wooden barrels to age.  

Silver, Reposado or Añejo?

Silver is the tequila that is bottled shortly after distillation. Look for notes of black pepper, along with agave, citrus and honey. Silver is perfect for a margarita.

Reposado is tequila that has been aged anywhere from 2 months to 1 year in oak. Look for more woody aromas and flavors, along with agave. Food friendly, pair it with tacos.

Añejo is tequila that has been aged anywhere from 1 to 3 years in oak. It displays huge aromas and flavors of oak. Pair it with an after dinner cigar or a chocolate dessert.

Which Brand to Select?

No matter what your budget is, we have the right tequila for you! Three of the tequila producers we're featuring this week are great starting points for learning about tequila styles: Corralejo, El Jimador and Peligroso.

Of course, we wouldn't leave you without a cocktail recipe to craft the simplest, tastiest margarita possible.


  • 1.5 ounces Tequila
  • 2 teaspoons Agave Nectar
  • 1 ounce fresh squeezed lime  juice (about half of a lime)
  • Ice

Mix contents (except ice), stir to dissolve agave nectar, then pour into your favorite margarita glass filled with ice. Garnish with a lime wheel or wedge and enjoy.



About the Author: Matt Rice

Matt Rice

Matt Rice is Oliver's intrepid blogger on all topics related to wine, beer, cider, spirits, and other gourmet products.


Where "Local" Means Sonoma County

To us Local means Sonoma County -- period. Not Marin, not Napa, and definitely not the state of California, as some of our competitors define it.

From the day we opened our doors in 1988, we’ve built our business on the simple premise that the best food and wine in the world are produced here, in Sonoma County. We didn’t feel like we were pioneers at the time, but as people have come to understand and embrace the value of locally grown and made food and the value of shopping locally, we realize we were part of the early days of the movement.

As a Sonoma County business, we’ve built enduring relationships with local growers, makers, and manufacturers, because they make the foods and wines we love. Many of them were getting started when we were. Now they are nationally known, but for us, they are still old friends who often delivered products to our Cotati store in their cars back in the late 1980s.

Along with local products being excellent choices for taste and quality reasons, buying locally also improves our local economy. The dollars you spend at local retailers buying local products support other local businesses and our tax base, too!

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